It’s really hard to say that one particular task is the biggest factor in a web ranking. There is on page and off page optimization. Nobody really knows what methods search engines use to index your website. But we can do research to see what works best for other sites or free online chat rooms. So if I was going to narrow the most important step down, I’d have to say it would be the amount of back links that you have going to your website.
In these podcast interviews, I’ve learned that backlinks are the sledgehammer of getting a high web ranking. You can rank well for just about anything if you have enough links pointing back to the website you want to promote.
Like I said before we don’t really know what methods the search engine uses but I have found that over time they are making it harder and harder for people to get easy backlinks. In my opinion many of the methods used in the past like reciprocal linking, buying back links are strategies that are going by the wayside with the search engines. I don’t think their linking strategies meet their terms and condition of what they are looking for so that is why this process is getting harder and harder.
In this Ken Evoy interview, I’ve learned that if you take a look at your website over a long period of time, the search engines are after quality linking, so obtaining links going back to your website is still an important task that has to be undertaken. You just have to keep up with a good routine of getting links back to your website. But just how does one go about getting back links to their website. I have found that article submissions are by far the best method to use. You want to do things naturally, so going out and posting hundreds of backlinks to a website that just when live is not a good thing to do.
For example, if you wanted to rank high for xxxx, then you would go out and see if you can get a domain name xxxx.com. Some people will be linking to your website just using the URL, so the search engines can figure out what your name is and what the subject content is suppose to be just by your domain name. I don’t know why some people don’t bother filling in the meta-tags, but make sure you fill in the title, description and the keyword section of your site. Make sure you put the keyword in all three places. If you just follow those two suggestions, you can rank high for just about any keyword you are going after. Last when going for high web rankings don’t go out and get all of your links in just one day. Be slow but steady.